Saturday, August 25, 2012

Tangerine Tango - for the colour obsessed


While the neon trend still makes it's mark, we here, at the office, are obsessed with fluro printing and packaging. 
Being a designer, I am naturally obsessed with bright colours, so, you can imagine my excitement when I stumbled across one of the coolest things ever...

PANTONE HEAVEN!

It's something called 'Pantone Institute'. 
For those of you who don't know what a pantone is, it's a colour value and matching system.

Annually the Pantone Institute declares a particular color "Color of the Year". Twice a year the company hosts, in a European capital, a secret meeting of representatives from various nations' color standards groups. After two days of presentations and debate, they choose a color for the following year; for example, the color for summer 2013 was chosen in London in the spring of 2012. The color purportedly connects with the zeitgeist; for example the press release declaring Honeysuckle the color of 2011 said "In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues." The results of the meeting are published in Pantone View, which fashion designers, florists, and many other consumer-oriented companies purchase to help guide their designs and planning for future products.

So the colour of 2012 is....

WOW WOW WOW!

I LOVE orange so I am really really happy about this choice!

Everything from clothing to stationary to homewares is orange, orange, orange!Check out all the great stuff that is coming out in this shade...






















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